Blog
Notes for SEO leads who have already been burned once.
Written for in-house SEO leads and agency partners. No listicles about “10 tools.”
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Link velocity for new ecommerce stores
How fast new ecommerce stores should acquire backlinks without looking manufactured, with monthly pacing bands and a 12-month worked example.
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How to vet a link building vendor for ecommerce
A practical vendor vetting checklist for ecommerce link building, including sample audits, red flags, and a scored comparison of three real quote types.
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Why product pages do not attract links
Why ecommerce product pages rarely earn editorial backlinks, what to link instead, and a worked example shifting budget from SKUs to categories.
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Ecommerce anchor text distribution that survives an audit
How to set ecommerce anchor text ratios for new backlinks without exact-match quotas, plus a worked distribution from a live category campaign.
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How to build links to ecommerce category pages
A practical playbook for earning editorial links to ecommerce category pages, including pitch angles, URL prep, and a six-month placement example.
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How Much Do Ecommerce Backlinks Cost in 2026?
Realistic 2026 ecommerce backlink costs by placement type, DR band, and monthly volume, with a worked budget example for a mid-market store.