People
Strategy, vetting, outreach, and account work sit with named people—not a black-box portal. We work exclusively on editorial ecommerce links that survive a manual review.
Founder
Fabi founded Ecommerce Link Building to sell only editorial placements he would put on a brand he owned. He sets publisher floors, campaign pacing, and the no-PBN rule that every brief still follows. Clients get direct access to the person accountable for delivery.
Head of Placement Strategy
Callum maps money pages, anchor caps, and DR bands before outreach starts. Twelve years across apparel, home, and marketplace ecommerce. He is the strategist who turns competitor gap sheets into a placement queue editors will actually accept.
Content & Pitch Lead
Isla writes and QAs the pitches that land guest posts, roundups, and resource citations. She keeps brand voice tight for Shopify and BigCommerce clients, and rejects generic filler that would never clear a real editor’s desk.
Prospecting & Vetting Lead
Rohan runs traffic, outbound ratio, topical fit, and footprint checks on every domain before it enters the pitch queue. If a site looks like a network, it never reaches the client sheet. Quiet, methodical, and the reason our acceptance rates stay high.
Account Director
Claire is the day-to-day link between brand teams and our placement desk. She translates live URL reports into clear next steps, manages white-label PDFs for agency partners, and keeps velocity aligned with each store’s risk tolerance.
Digital PR & Outreach Manager
Owen builds relationships with retail publishers, niche trade sites, and roundup editors. He negotiates paid editorial fees, tracks indexation, and owns the replacement window when a live link drops inside 90 days.
Contact
162 London road
RG421SU, Wokingham
United Kingdom
Prefer a form? Request a placement audit, or read about the firm and our process.
Next step
Send your domain, primary money pages, and current monthly organic sessions. We reply within two business days with a gap note and a fit recommendation.
After you submit, a strategist reviews your referring domains and replies with whether we can help, and at which tier.
Request an audit