Case study
Subscription LP from page two to position 9
27
Editorial links
P2→9
LP rank
+ 41 %
Trial lift
49
Cluster RDs
Challenge
The dog food subscription landing page sat on page two for the primary commercial query with only 15 referring domains, mostly from pet coupon sites. Educational content on ingredients and feeding schedules had almost no external citations versus larger subscription competitors.
Approach
We targeted a feeding-guide hub and the subscription LP with 27 editorial links over five months across veterinary-adjacent education, pet lifestyle publishers, and resource lists, while keeping coupon and deal placements off the target map.
Interactive outcomes
Toggle each metric to compare the starting baseline against the measured result.
Page 2 (avg 15)
Baseline month
15
Campaign timeline
Select a phase to see what shipped and why the sequence mattered.
Phase 01 · Weeks 1–4
Expanded the feeding-guide hub and set a hard ban on coupon/deal publishers even when DR looked attractive.
Phase 02 · Weeks 5–12
Twenty placements favored the hub and LP with branded and descriptive anchors.
Phase 03 · Weeks 13–20
Remaining lifestyle and PR mentions landed while trial attribution was reviewed against creative tests.
Full narrative
A premium dog food subscription on Shopify had its acquisition LP stuck on page two with 15 referring domains skewed to coupons. Ingredient and feeding guides were thin on citations.
Education hub + LP first. No coupon sites. Exact-match under 12 percent. Median DR: 46. Two PR pieces used anonymized feeding-pattern data.
LP reached position 9 by week 16. Organic trial signups rose 41 percent by month five versus the baseline month, with creative testing as a caveat. Cluster referring domains reached 49.
Services used
Utility citations from resource lists, university pages, and association directories. Built for durable buying guides, not thin product grids or directory spam.
Contributor placements on publishers with real traffic and topical fit. Built for category and buying-guide URLs, not marketplace articles with three advertiser links.
Newsroom and trade citations for ecommerce stores. We pitch stories journalists can justify, track acceptance rates, and map links to category and launch URLs that matter.
More evidence
Next step
Send your domain, primary money pages, and current monthly organic sessions. We reply within two business days with a gap note and a fit recommendation.
After you submit, a strategist reviews your referring domains and replies with whether we can help, and at which tier.
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