Case study
Engagement category from 17 to 8 on ethics-led citations
21
Editorial links
17→8
Position move
+ 36 %
Revenue lift
55
Cluster RDs
Challenge
The lab-grown engagement ring category ranked at average position 17 with thin ethics and comparison coverage externally. Most prior links were homepage features from fashion lists that did not support the commercial category or education cluster.
Approach
We centered outreach on a lab-vs-mined comparison guide and the engagement category, placing 21 editorial links over five months into bridal education, sustainability features, and highly selective roundups with strict brand-safety vetting.
Interactive outcomes
Toggle each metric to compare the starting baseline against the measured result.
17
Baseline
24
Campaign timeline
Select a phase to see what shipped and why the sequence mattered.
Phase 01 · Weeks 1–3
Published the lab-vs-mined guide and built a rejection list for raffle blogs, giveaway farms, and thin wedding directories.
Phase 02 · Weeks 4–12
Fifteen placements into bridal and sustainability education with branded anchors preferred.
Phase 03 · Weeks 13–20
Four high-fit roundups and two resource citations completed the category support layer.
Full narrative
A fine jewelry brand on Shopify Plus had lab-grown engagement rings at position 17. Homepage fashion features did not help the category compete against ethics-led education clusters.
Comparison guide + category first. Exact-match under 9 percent. Median DR: 53. Giveaway and raffle sites were hard rejects regardless of metrics.
Category moved to position 8. Non-brand organic revenue on the cluster rose 36 percent by month five, with financing changes noted as a caveat. Referring domains on guide and category reached 55.
Services used
Contributor placements on publishers with real traffic and topical fit. Built for category and buying-guide URLs, not marketplace articles with three advertiser links.
Newsroom and trade citations for ecommerce stores. We pitch stories journalists can justify, track acceptance rates, and map links to category and launch URLs that matter.
Utility citations from resource lists, university pages, and association directories. Built for durable buying guides, not thin product grids or directory spam.
More evidence
Next step
Send your domain, primary money pages, and current monthly organic sessions. We reply within two business days with a gap note and a fit recommendation.
After you submit, a strategist reviews your referring domains and replies with whether we can help, and at which tier.
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