Case study
Safety glove category from 19 to 7 on trade citations
19
Editorial links
19→7
Position move
+ 33 %
Quote lift
5
Reclaims
Challenge
The cut-resistant glove category ranked at average position 19 with sparse trade citations and a homepage-heavy profile from outdated manufacturer partnerships. Spec-sheet PDFs ranked in places, but the commercial category lacked editorial and resource support against national distributors.
Approach
We mapped ANSI/ISEA education assets and the glove category as primary targets, placed 19 links over four months into safety trade publications, industrial resource lists, and selective guest columns, and reclaimed 5 unlinked partner mentions.
Interactive outcomes
Toggle each metric to compare the starting baseline against the measured result.
19
Baseline quarter
22
Campaign timeline
Select a phase to see what shipped and why the sequence mattered.
Phase 01 · Weeks 1–3
Published ANSI cut-level explainers tied to the category and inventoried unlinked partner mentions from old catalogs.
Phase 02 · Weeks 4–11
Fourteen placements into safety trade and industrial resource destinations with branded anchors preferred.
Phase 03 · Weeks 12–16
Guest columns and partner reclaims finished the density needed for the category to hold page-one visibility.
Full narrative
A US B2B PPE distributor on BigCommerce had cut-resistant gloves stuck at position 19. Spec PDFs got occasional links; the money category did not.
Education + category targeting, trade publishers only, exact-match under 9 percent. Median DR: 52. Consumer lifestyle blogs were excluded as off-audience.
Category reached position 7. Qualified organic quote requests rose 33 percent in the trailing quarter. Education and category referring domains moved from 22 to 44.
Services used
Utility citations from resource lists, university pages, and association directories. Built for durable buying guides, not thin product grids or directory spam.
Contributor placements on publishers with real traffic and topical fit. Built for category and buying-guide URLs, not marketplace articles with three advertiser links.
Turn existing brand and product mentions into links. Efficient when mentions already exist; not a substitute for net-new editorial outreach on competitive categories.
More evidence
Next step
Send your domain, primary money pages, and current monthly organic sessions. We reply within two business days with a gap note and a fit recommendation.
After you submit, a strategist reviews your referring domains and replies with whether we can help, and at which tier.
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